Samsung just transformed the humble TV into an AI-powered command center for the entire household. The company's new Vision AI Companion platform launches across its 2025 TV lineup, integrating Microsoft Copilot and other AI models to turn any screen into a conversational hub that can answer questions, translate content in real-time, and manage smart home tasks without interrupting your show.
Samsung just redefined what a smart TV can do. The Korean tech giant's new Vision AI Companion platform transforms any television into a household AI assistant that responds to natural conversation while you're watching your favorite show. Unlike voice assistants that require wake words or separate devices, Samsung's system works through a simple AI button press on the remote, keeping the family entertained and connected simultaneously.
The platform builds on Samsung's existing Bixby technology but adds something competitors haven't achieved - seamless integration with Microsoft Copilot and Perplexity AI. This multi-agent approach means users can ask complex questions about travel planning, company research, or product reviews and get visualized responses without ever leaving their current program. "Everything happens right on the screen, while you continue to enjoy your program," according to Samsung's announcement.
The timing couldn't be better for Samsung's AI push. Smart home adoption accelerated during the pandemic, but most AI assistants remain confined to phones or smart speakers. By embedding conversational AI directly into the living room's centerpiece, Samsung is betting families want their entertainment and productivity tools unified in one place. The company claims this makes it "the world's first multi-AI agent TV platform," a direct challenge to Amazon's Alexa-powered Fire TV devices and Google's smart home ecosystem.
What sets Vision AI Companion apart is its contextual understanding. Ask "What's the best way to grill pork belly?" and the system serves up step-by-step recipe videos. Follow up with "Can you recommend a movie for Christmas?" and it delivers holiday film suggestions with related content. The AI maintains conversation flow across different topics, something current smart TV interfaces struggle with.
Samsung's partnership strategy reveals the company's pragmatic approach to AI competition. Rather than building everything in-house like Apple or relying solely on Google like many Android TV manufacturers, Samsung is creating an open platform that combines the best available AI models. The integration with gives users access to enterprise-grade AI capabilities, while Perplexity handles complex search queries that go beyond basic entertainment recommendations.
