Samsung just turned heads across the commercial display industry. At ISE 2026 in Barcelona, the company walked away with a record 13 top industry awards, led by its newly launched Spatial Signage lineup that delivers glasses-free 3D visuals. Across four days, 92,170 visitors packed Samsung's 1,728 square meter booth to see the company's pitch for how retail, corporate, hotel, and education spaces can balance visual impact with real-world operational demands.
Samsung just dominated the commercial display conversation at ISE 2026, and the numbers tell the story. The company pulled in 13 major industry awards across its commercial portfolio, with its glasses-free 3D Spatial Signage claiming six top honors - the most for any single product at the show.
The 85-inch Spatial Signage swept Best of Show Awards from Future's AV Technology, Digital Signage, and Installation publications, while also earning recognition from Digital Signage Awards for Innovation in Display Technology, an Inavation Award for Technology in Digital Signage, and a Top New Technologies Award from Commercial Integrator.
What's driving the industry buzz? Samsung's patented 3D Plate Technology lets retailers showcase products in full 360-degree rotation without requiring customers to wear special glasses. It's a pitch for high-traffic retail environments where grabbing attention matters, but floor space is limited. Smaller 55-inch and 32-inch formats arriving later this year will extend the immersive 3D capability to department-level retail spaces.
