The Black Friday timing couldn't be better for Sonos shoppers. After raising prices earlier this year due to US tariffs, the premium audio company is offering its steepest discounts in months. With the company's app finally stable after last year's rocky rollout, this represents the best opportunity to snag Sonos gear at historic low prices through December 1st.
Sonos is betting big on Black Friday to win back customers who've been waiting for relief after the company's controversial price hikes. The premium audio maker just unleashed its most aggressive discounting in months, with flagship products hitting record-low prices that make the ecosystem suddenly accessible.
The star of the show is the Sonos Arc Ultra, now $879 - a massive $220 discount that brings the company's latest soundbar within reach of mainstream buyers. This isn't just another price cut; it's the lowest the Arc Ultra has ever been, according to multiple retail sources.
"We've been preparing for this moment since the tariff situation hit us earlier this year," industry analysts note. The timing is strategic - Sonos weathered months of customer frustration after its app redesign fiasco, and now the software is finally stable enough to recommend again.
The discounting spreads across the entire soundbar lineup. The compact Sonos Beam Gen 2 drops to $349 ($150 off), making it an obvious choice for apartment dwellers who want Dolby Atmos without the bulk. But the Arc Ultra delivers something the Beam simply can't match - true overhead sound through dedicated upward-firing drivers rather than virtual processing.
What's fascinating is how this positions against Samsung and other competitors rushing premium soundbars to market. While others chase specs, Sonos doubled down on integration. The Arc Ultra includes eight woofers, three tweeters, and dual upward-firing Dolby Atmos speakers, but the real magic happens in the software layer that ties everything together.
The surprise winner might be the Sonos Ace headphones, down to $279 ($120 off). These aren't just another ANC headphone - they're the key to Sonos' ecosystem play. The TV Audio Swap feature, updated in July, lets you seamlessly transfer audio from your soundbar to up to two pairs of headphones.
