Amazon is bringing back one of its most popular Prime Day deals just weeks after the shopping event ended. The Ring Battery Doorbell Plus has dropped to $79.99, matching its all-time low price and offering a compelling entry point into smart home security for budget-conscious buyers.
Amazon is keeping the deals flowing well past Prime Day, dropping the price on Ring's Battery Doorbell Plus back to its record low of $79.99. The 47% discount brings the normally $149.99 device to the same price that made it a standout during Amazon's October Prime Big Deal Days.
The timing isn't accidental. Consumer electronics retailers have learned that maintaining deal momentum between major shopping events keeps customers engaged and prevents sales from falling off a cliff after promotional periods end, according to retail analysts at Wedbush. Amazon's approach of selectively bringing back popular Prime Day prices on high-performing products has become a key strategy for maintaining market share in the competitive smart home space.
Ring's Battery Doorbell Plus earned its reputation through practical features that actually work in real-world conditions. The device captures high-resolution video with a head-to-toe view that lets you see packages on your porch or identify visitors completely. In testing by The Verge, the removable batteries lasted around two months with HDR and snapshot features enabled - a significant improvement over competitors that require weekly charging.
The smart home security market has been one of the few bright spots in consumer tech this year, with battery-powered doorbells leading growth. Unlike hardwired systems that require professional installation, these devices appeal to renters and homeowners who want security without the complexity. Ring's ecosystem approach, where the doorbell integrates seamlessly with other Ring cameras and the optional Chime device, has helped it maintain dominance against challengers like Nest and Arlo.
The subscription model adds another layer of appeal for Amazon. Ring's Home plans start at $4.99 monthly and unlock people detection, package alerts, and 180 days of cloud storage. The premium tier at $19.99 monthly includes Ring's new AI-powered search feature, currently in beta, that lets users search video history using natural language queries like "show me when the brown truck arrived."
Amazon is also bundling the standard Ring Battery Doorbell with the Ring Chime for $64.99, down from $124.98. While the non-Plus model captures lower resolution video and requires removing the entire unit for charging, the bundle price makes it attractive for first-time smart home buyers. The Ring Chime plugs into any outlet and provides real-time audio alerts when someone rings the doorbell or motion is detected.
What's driving sustained demand isn't just convenience - it's the broader shift in how people think about home security. The rise of package theft, combined with more people working from home, has made doorbell cameras feel essential rather than optional. Ring's integration with Amazon's delivery network, including features like Package Alerts and Delivery Instructions, creates a ecosystem that's hard for competitors to replicate.
The deal landscape extends beyond doorbells. Amazon is also discounting Ember's Temperature Control Smart Mug 2 to $89.99 (down from $149.99), targeting the intersection of smart home tech and daily routines. The app-controlled mug maintains your preferred beverage temperature for 80 minutes on battery power, or all day when used with its charging coaster.
For Apple users dealing with the iPad's single-port limitation, Zagg's 6-Port Media Hub is available for $84.99 after clipping a digital coupon at Amazon. The hub includes SD card slots, USB-A and USB-C ports, HDMI output, and a headphone jack, while providing 100W passthrough charging. It doubles as a tablet stand and includes physical media controls - addressing real pain points for iPad Pro users.
The projector market is seeing action too, with Xgimi's newly released Horizon 20 Max dropping to $2,399 (originally $2,999) at Amazon. The triple laser 4K projector delivers 5,700 lumens of brightness and can create screens up to 300 inches, running Google TV with built-in Harman Kardon speakers.
Amazon's strategy of reviving popular Prime Day deals shows how retailers are adapting to maintain sales momentum between major shopping events. For consumers, it means premium smart home products like Ring's Battery Doorbell Plus remain accessible at significant discounts. The continued strong performance of security devices reflects both practical needs and the growing comfort with connected home technology. With battery life measured in months rather than days and installation that doesn't require an electrician, these deals represent the sweet spot where convenience meets affordability.
