Amazon is bringing back one of its most popular Prime Day deals just weeks after the shopping event ended. The Ring Battery Doorbell Plus has dropped to $79.99, matching its all-time low price and offering a compelling entry point into smart home security for budget-conscious buyers.
Amazon is keeping the deals flowing well past Prime Day, dropping the price on Ring's Battery Doorbell Plus back to its record low of $79.99. The 47% discount brings the normally $149.99 device to the same price that made it a standout during Amazon's October Prime Big Deal Days.
The timing isn't accidental. Consumer electronics retailers have learned that maintaining deal momentum between major shopping events keeps customers engaged and prevents sales from falling off a cliff after promotional periods end, according to retail analysts at Wedbush. Amazon's approach of selectively bringing back popular Prime Day prices on high-performing products has become a key strategy for maintaining market share in the competitive smart home space.
Ring's Battery Doorbell Plus earned its reputation through practical features that actually work in real-world conditions. The device captures high-resolution video with a head-to-toe view that lets you see packages on your porch or identify visitors completely. In testing by The Verge, the removable batteries lasted around two months with HDR and snapshot features enabled - a significant improvement over competitors that require weekly charging.
The smart home security market has been one of the few bright spots in consumer tech this year, with battery-powered doorbells leading growth. Unlike hardwired systems that require professional installation, these devices appeal to renters and homeowners who want security without the complexity. Ring's ecosystem approach, where the doorbell integrates seamlessly with other Ring cameras and the optional Chime device, has helped it maintain dominance against challengers like Nest and Arlo.
The subscription model adds another layer of appeal for Amazon. Ring's Home plans start at $4.99 monthly and unlock people detection, package alerts, and 180 days of cloud storage. The premium tier at $19.99 monthly includes Ring's new AI-powered search feature, currently in beta, that lets users search video history using natural language queries like "show me when the brown truck arrived."
