Samsung just turned every TV into a front-row seat at Art Basel Miami Beach. The Korean tech giant launched its 2025 Art Basel Miami Beach Collection on Samsung Art Store, featuring 24 contemporary artists from seven top galleries. This marks the fifth consecutive year of Samsung's partnership with the prestigious art fair, expanding access to high-end digital art beyond convention center walls.
Samsung is transforming how people experience high-end contemporary art. The company's Art Store platform just launched the 2025 Art Basel Miami Beach Collection, bringing museum-quality digital exhibitions directly into homes worldwide. "We wanted to bring the distinct energy of the show directly into people's homes," Daria Greene, Head of Content and Curation for Samsung Art Store, told Samsung Newsroom. "Each artwork carries its own cultural perspective, expanding the ever-growing collection we offer." The timing couldn't be better. As Art Basel Miami Beach kicks off December 5-7, Samsung's digital collection offers global access to works that would otherwise be seen by only the art world's elite attendees. This democratization of high-end art represents a significant shift in how galleries and artists reach new audiences. Seven prestigious galleries participated in the curated collection: Instituto de Visión, Kurimanzutto, Meredith Rosen Gallery, Nina Johnson, Vermelho, Sean Kelly, and Charlie James Gallery. Each contributed works that reflect contemporary art's cultural richness and diverse global voices. Standout pieces include Olinda Silvano's "Energía de la visión de Ayahuasca" (2022), The Pérez Bros.' "Victoria Park" (2025), and Jennifer Rubell's "40 Hearts" (2018). These works span different mediums and cultural perspectives, from Latin American indigenous art to contemporary American conceptual pieces. The partnership runs deeper than a simple licensing deal. This marks the fifth Art Basel digital collection featured on Samsung Art Store, cementing a relationship that benefits both parties. Art Basel gains global distribution beyond its Miami Beach convention center, while Samsung differentiates its premium TV offerings with exclusive cultural content. "Art Basel's partnership with Samsung continues to expand the ways in which our galleries and artists can reach new audiences," Vincenzo de Bellis, Chief Artistic Officer and Global Director of Art Basel Fairs, said in the announcement. "This initiative extends the fair's artistic vision beyond the halls of the convention center." The strategic move leverages Samsung's dominant position in the global TV market. According to , Samsung has led global TV sales for 19 consecutive years, delivering the picture quality that fine art demands. Samsung Art Store now features over 4,000 works by more than 800 artists, positioning it as a serious competitor to traditional gallery spaces. The platform transforms Samsung TVs into digital galleries, letting users display rotating exhibitions in their living rooms. For artists and galleries, this represents a new revenue stream and audience reach impossible through traditional channels. The collection launches as the art market evolves toward digital-first experiences. COVID-19 accelerated virtual gallery tours and online art sales, creating demand for high-quality digital art experiences at home. Samsung's partnership with Art Basel capitalizes on this trend, offering premium content that justifies higher-end TV purchases.
