Samsung just handed nearly 3,800 Olympians and Paralympians from 90 countries a custom Galaxy Z Flip7 Olympic Edition as the tech giant doubles down on its nearly three-decade partnership with the Games. The special-edition foldable - featuring Italian azure blue backing and a gold frame - will power the Victory Selfie feature making its Winter Olympics debut, now expanded to team sports for the first time. Distribution begins January 30th across six Olympic Villages, marking Samsung's latest play to cement mobile technology as essential infrastructure for global sporting events.
Samsung is taking its Olympic sponsorship into more personal territory. The company unveiled the Galaxy Z Flip7 Olympic Edition today, a custom foldable that'll be handed to every athlete competing at the Milano Cortina 2026 Winter Games - all 3,800 of them from about 90 countries. It's Samsung's latest move in a partnership with the Olympic Movement that's now pushing into its fourth decade, having started back at Nagano 1998.
The device sports Italian azure blue glass backing paired with a gold metal frame - design choices meant to blend Samsung's brand identity with Olympic symbolism. Athletes get a clear magnetic case adorned with gold laurel leaves, plus custom wallpapers inspired by the marks skate blades carve into ice. But beyond the aesthetic flourishes, Samsung's banking on the Galaxy Z Flip7's AI features to make the device actually useful during the high-pressure Games environment.
"Athletes are at the heart of the Olympic and Paralympic Games, and for nearly 30 years Samsung has supported them as a Worldwide Partner through meaningful mobile innovation," Stephanie Choi, EVP and Head of Mobile Marketing at Samsung Electronics, said in a statement. The company's been distributing Olympic Edition devices since Sochi 2014, and this year's model leans heavily into Galaxy AI's practical applications.
The Galaxy Z Flip7 Olympic Edition packs a 50MP wide camera and 12MP ultra-wide lens on the rear, along with AI-powered Photo Assist that lets athletes move, erase or enlarge objects in images. The on-device Interpreter feature handles real-time translation across 23 languages without needing network connectivity - potentially crucial in mountainous competition venues where cell service gets spotty. Now Brief delivers personalized daily updates including calendar events and fitness summaries, pulling health data from connected apps.
