Samsung just dominated one of the world's most prestigious design competitions, walking away with 77 awards at the iF Design Awards 2026. The Korean tech giant claimed two gold awards for its Music Studio 5 speaker and a sustainable design system for home appliance accessories, reinforcing its push to blend cutting-edge tech with human-centered design. The wins span everything from the ultra-thin Galaxy Z Fold7 to AI-powered TV interfaces, marking Samsung's most comprehensive showing at the German competition.
Samsung Electronics is making a statement that goes beyond spec sheets. The company just claimed 77 awards at the iF Design Awards 2026, one of the industry's most respected design competitions, with two products earning the coveted gold distinction. It's a clean sweep that touches nearly every corner of Samsung's product lineup, from foldable phones to smart home interfaces.
The gold winners reveal where Samsung's design thinking is heading. Music Studio 5, a deceptively simple rectangular speaker, hides high-performance audio units behind a finely perforated grille with dynamic front lighting that guides users through functions. But the real trick is Q-Symphony, Samsung's wireless interface that syncs the speaker with Samsung TVs for what the company calls a cinema-like experience at home. It's the kind of ecosystem play that locks users deeper into Samsung's world.
The second gold went to something less flashy but potentially more useful - a color-coding system for home appliance accessories. Vacuum filters, air purifier components, and other replaceable parts now come in three distinct colors based on maintenance needs and disposal methods. "Design goes far beyond products or user interfaces. It shapes meaningful experiences that resonate with people," Mauro Porcini, Samsung's President and Chief Design Officer, told Samsung Newsroom. "Human-centered design will remain at the heart of our efforts."
