CurrentBody just did something it rarely does - launched a major Black Friday sale. The premium beauty tech brand is offering its first significant discounts on LED therapy bundles, with the standout deal being their top-rated Series 2 mask bundled with skincare products for $422, down from $586. For a company that typically maintains strict retail pricing, these bundles represent the best opportunity to snag professional-grade LED therapy equipment at consumer-friendly prices.
CurrentBody just broke its own rules. The premium LED therapy brand rarely discounts its products, but Black Friday 2024 changed everything. Starting November 1 and running through December 24, the company launched its most aggressive pricing strategy yet, bundling top-tier devices with skincare products at prices that undercut buying the masks alone.
The standout deal centers on CurrentBody's Series 2 LED Face Mask, normally $470, now available in a special kit for $422. That's not just a $48 savings on the mask - you're getting two additional skincare products designed to amplify the LED therapy results. For a brand that's maintained premium pricing since launch, this represents a seismic shift in strategy.
Wired's testing team put the Series 2 through rigorous evaluation, with reviewer Nena Farrell documenting significant improvements in both acne and scarring over the testing period. The device packs 236 LEDs across three wavelengths - 633nm red light, 830nm near-infrared, and 1072nm deep near-infrared - delivering what dermatologists consider the optimal spectrum for cellular regeneration.
The timing couldn't be better for consumers. LED therapy masks have exploded in popularity, but quality varies wildly across the market. CurrentBody's Series 2 stands apart with medical-grade silicone construction and FDA clearance, features typically found in devices costing twice as much. The adjustable straps and contoured design ensure even light distribution across facial contours, addressing a common complaint with cheaper alternatives.
Competitive pressure likely drove CurrentBody's pricing pivot. Omnilux has been gaining market share with more accessible pricing, while newcomers like Solawave target younger demographics through social media marketing. CurrentBody's bundle strategy appears designed to defend its premium positioning while expanding market reach.
The Black Friday promotion extends beyond the flagship Series 2. A Face & Neck kit combo drops to $641 from $890, while the comprehensive LED Face & Hair system hits $956, down from $1,328. The most ambitious bundle pairs the LED therapy panel with a sauna blanket for $1,296, representing $504 in savings for customers seeking full-body treatment options.
